Universality of the ObjectGears platform shows itself as a very strong point in comparison with products that always have less or more customization potential, however, they are focused on solving certain area (e.g. requirements systems, systems specialized on Configuration management, systems specialized on Master data management).
Intent of solving these certain areas becomes their own limit once the customer needs to solve some specific situation that author of these systems did not anticipate.
ObjectGears platform represents a value for the customer, because he/she can develop solutions by help of it, that would otherwise call for much more resources. The other advantage in comparison with other development frameworks and platforms is zooming in on business user/architect/analyst. Solution in ObjectGears can be developed by any user, that is knowledgeable in area, he/she needs to solve, understands relations between entities he/she needs to work with, knows what properties these entities have and which roles will perform in the process.
At the same time this user does not need programming knowledge for application development, but can create it in the ObjectGears user interface by "clicking". Specific requirements can be solved by scriptig which represent much more efficient option in comparison with a classic application programming both from the time demands perspective and necessary programming knowledge perspective.
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